History
JRECK Subs was born in 1967 when five teachers from Carthage Central High School in New York started selling submarine sandwiches out of an old, converted school bus.
Their names were Jerry Haley, Robert Martin, Ellis Martin, Charles Lehman, and Keith Waltz. If you take the first letter of each of their names and put them together, you get the word “JRECK.” Since then, JRECK sub shops have opened across New York, serving fresh, made-to-order subs to loyal customers.
Timeline of JRECK Subs Major Events
1965
JRECK Subs was founded by five Carthage Central High School teachers—Jerry, Robert, Ellie, Charlie, and Keith (aka JRECK)—who converted a school bus into a takeout sub shop near the main gate of Camp Drum (now Fort Drum).
1967
After two successful summers running the school bus, the founders opened their first permanent JRECK Subs shop, expanding their vision beyond a mobile concept.
2003
JRECK Subs establishes the Winning Attitude Award, a scholarship that recognizes graduating seniors who embody hard work, leadership, and a commitment to their community—just as the founders did when they first turned a school bus into a thriving business.
2021
The Admiral retires as JRECK Subs embarks on a brand refresh, returning to its roots with a new logo featuring the iconic sub school bus—a tribute to the five teacher-founders who started the business in 1965.
August 2024
JRECK Subs celebrates its first Grand Opening in a decade and unveils the first fully rebranded location, showcasing the refreshed look inspired by its original roots.
September 2024
JRECK Subs opens its first corporate-owned store, a milestone in the brand’s expansion strategy. This location sets the standard for the next generation of JRECK Subs, combining the company’s rich history with a renewed focus on quality, community, and growth.